// ROBOTICS AND SMART FACTORIES TERM
Multi-Channel
Selling products or services through several different sales and distribution channels, such as physical stores, websites, and mobile apps.
TECHNICAL DEFINITION
Multi-Channel refers to a business strategy where a company interacts with customers and distributes products through multiple independent touchpoints, including brick-and-mortar stores, e-commerce websites, mobile applications, and social media, without necessarily integrating the customer experience across them.
BACKGROUND
In semiconductor manufacturing, the "3 nm process" is the next die shrink after the "5 nm" MOSFET technology node. South Korean chipmaker Samsung started shipping its "3 nm" gate all around (GAA) process, named 3GAA, in mid-2022. On 29 December 2022, Taiwanese chip manufacturer TSMC announced that volume production using its "3 nm" semiconductor node (N3) was underway with good yields. An enhanced "3 nm" chip process called "N3E" may have started production in 2023. American manufacturer Intel planned to start "3 nm" production in 2023.
READ MORE ON WIKIPEDIASYNONYMS & ALIASES
- Omni-channel (related)
- cross-channel
- diverse channels
- multiple outlets
USAGE NOTE
Many retailers adopt a multi-channel approach to reach a wider customer base.