// ROBOTICS AND SMART FACTORIES TERM

Multi-Channel

Selling products or services through several different sales and distribution channels, such as physical stores, websites, and mobile apps.

Multi-Channel — illustration from Wikipedia
Image via Wikipedia

TECHNICAL DEFINITION

Multi-Channel refers to a business strategy where a company interacts with customers and distributes products through multiple independent touchpoints, including brick-and-mortar stores, e-commerce websites, mobile applications, and social media, without necessarily integrating the customer experience across them.

BACKGROUND

Multi-project chip (MPC), and multi-project wafer (MPW) semiconductor manufacturing arrangements allow customers to share tooling and microelectronics wafer fabrication cost between several designs or projects.

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SYNONYMS & ALIASES

  • Omni-channel (related)
  • cross-channel
  • diverse channels
  • multiple outlets

USAGE NOTE

Many retailers adopt a multi-channel approach to reach a wider customer base.

DEVELOPERS

Organizations developing technology related to Multi-Channel.

  • Siemens

    Develops the Totally Integrated Automation (TIA) Portal and SIMATIC controllers, which integrate multi-channel data from sensors, drives, and HMIs into a single environment for controlling and monitoring complex manufacturing processes and creating digital twins.

  • Rockwell Automation

    Offers the Allen-Bradley ControlLogix platform and FactoryTalk software suite, designed to manage high-performance, multi-channel I/O and complex control tasks, forming the backbone of their Connected Enterprise concept for integrated manufacturing data.

  • National Instruments (NI)

    Specializes in high-channel-count data acquisition (DAQ) systems, such as their PXI and CompactRIO platforms. These are used in manufacturing for multi-sensor machine condition monitoring, predictive maintenance, and product testing, capturing simultaneous data streams like vibration, temperature, and strain.

  • Beckhoff Automation

    Pioneered PC-based control technology and the EtherCAT industrial Ethernet protocol. Their systems excel at high-speed, real-time synchronization of hundreds or thousands of distributed I/O channels for complex motion control and automation.

  • Bosch Rexroth

    Provides drive and control solutions for factory automation. Their ctrlX AUTOMATION platform is an open ecosystem designed to orchestrate multi-channel control and data from robotics, PLCs, and motion systems for flexible and connected manufacturing.

  • Keyence

    A leading manufacturer of sensors, vision systems, and measurement instruments. Their products are integrated to create multi-channel inspection and monitoring systems on production lines, combining data from various sources for comprehensive quality control.

  • Schneider Electric

    Develops the EcoStruxure platform, an IIoT-enabled architecture that connects and collects data from multiple channels across the factory floor, including energy, process, and machine data, for integrated control and analytics.

  • Omron

    Offers the Sysmac automation platform which integrates logic, motion, safety, robotics, and sensing into a single environment. It manages multi-channel data and control to enable synchronized, high-speed production lines.

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