Vlocity
$0Bacquisition value
// OVERVIEW
Vlocity was acquired and is no longer an independent entity.
// HQ
—
// STATUS
ACQUIRED
// FOUNDED
—
// TIER
The Unicorn Herd · $1B – $9.9B
// PRIMARY SECTOR
cloud software
// SECTORS SERVED
// WOWLS ASSESSMENT
Salesforce paid $1.33 billion — a 30% premium over Vlocity's last private valuation and a clean exit for Salesforce Ventures, which had backed the company from Series A. The acquisition was strategic consolidation not distressed sale: Vlocity had $300 million ARR, 1,200 customers, and a product roadmap that directly threatened Salesforce's ability to penetrate regulated industries. The calculus was simple — let a vertical specialist fragment your platform or pay to internalize the specialization. Salesforce chose the latter and rebranded Vlocity as Salesforce Industries in 2021.
// WHY WOWLS HUNTS THIS
The clean exit validated the build-on-platform strategy that most investors consider too risky to fund. Vlocity built on Salesforce's rails, competed with Salesforce's consulting partners, sold to Salesforce's customers, and still extracted a 30% premium in the acquisition — proof that platform dependency is only fatal if you cannot make yourself worth buying.
VERDICT: FAIRLY PRICED — VLOCITY PROVED THAT OWNING VERTICAL PROCESS LOGIC IS WORTH MORE THAN BUILDING HORIZONTAL CRM INFRASTRUCTURE, THEN SOLD THAT PROOF TO THE PLATFORM IT WAS BUILT ON FOR $1.33 BILLION
// PACK DEBATE
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// LOADING INTEL…
// BROADCAST INTEL
// SIMILAR TARGETS
// INTEL UPDATED: MAY 2026
// INTELLIGENCE DISCLAIMER: Assessments represent editorial opinion based on publicly available data including filings, press reports, and market data as of the date shown. Valuations are approximate. Not financial or investment advice.
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