// ROBOTICS AND SMART FACTORIES TERM

Demand-Driven

A demand-driven approach means that production and supply chain activities are initiated and controlled by actual customer demand, rather than by forecasts or predetermined schedules. It's a 'pull' system.

Demand-Driven — illustration from Wikipedia
Image via Wikipedia

TECHNICAL DEFINITION

Demand-Driven refers to a supply chain and production strategy where activities are initiated and synchronized by actual customer demand signals, rather than speculative forecasts, employing 'pull' systems (e.g., JIT, Kanban) to minimize inventory, reduce lead times, and enhance responsiveness.

BACKGROUND

The Fourth Industrial Revolution, also known as 4IR, Industry 4.0 or the Intelligence Age, is a neologism describing rapid technological advancement in the 21st century. It follows the Third Industrial Revolution. The term was popularized in 2016 by Klaus Schwab, the World Economic Forum founder and former executive chairman, who asserts that these developments represent a significant shift in industrial capitalism.

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SYNONYMS & ALIASES

  • Pull system
  • Customer-driven
  • Make-to-order (often)
  • Responsive supply chain

USAGE NOTE

Being demand-driven helps companies avoid overproduction and align production more closely with market needs.

DEVELOPERS

Organizations developing technology related to Demand-Driven.

  • Kinaxis

    Specializes in supply chain planning software. Its core product, RapidResponse, uses a concurrent planning engine that allows companies to model various demand scenarios in real-time, enabling them to align their supply chain and manufacturing operations with actual demand signals.

  • SAP

    Offers the SAP Integrated Business Planning (IBP) suite, which includes capabilities for demand sensing, response, and supply planning. The platform uses machine learning and real-time data to help businesses transition from forecast-based to demand-driven supply chain models.

  • Blue Yonder

    Provides a digital fulfillment platform that uses AI and machine learning to analyze demand signals across multiple channels. Their Luminate Planning solutions help businesses create predictive and agile plans to respond quickly to changes in customer demand and market conditions.

  • Siemens Digital Industries Software

    Develops Opcenter Advanced Planning and Scheduling (APS), software that enables manufacturers to create production schedules based on real-time demand, capacity constraints, and material availability. This facilitates a highly responsive, demand-driven production environment.

  • Oracle

    Oracle's Fusion Cloud SCM includes Demand Management and Supply Planning solutions. These tools leverage data science and embedded machine learning to improve demand forecasting accuracy and enable companies to dynamically plan their supply and production based on real-time demand information.

  • ToolsGroup

    A software company focused on service-driven supply chain planning and inventory optimization. Their technology uses probabilistic forecasting and machine learning to help companies model demand uncertainty and position inventory strategically to meet customer demand without overstocking.

  • Dassault Systèmes

    Through its DELMIA brand, Dassault Systèmes provides advanced planning and scheduling solutions like DELMIA Ortems. This software helps manufacturers synchronize production flow with customer orders and respond effectively to short-term demand changes and disruptions.

  • Plex Systems (a Rockwell Automation Company)

    Offers a cloud-based Smart Manufacturing Platform that connects the top floor to the shop floor. Its Manufacturing Execution System (MES) and ERP capabilities provide the real-time visibility needed to adjust production schedules instantly based on incoming orders and demand changes.

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