// ROBOTICS AND SMART FACTORIES TERM

Complaint

A complaint is an expression of dissatisfaction from a customer or user about a product or service. It indicates a perceived problem or defect.

Complaint — illustration from Wikipedia
Image via Wikipedia

TECHNICAL DEFINITION

A complaint, in a quality management context, is any written or oral expression of dissatisfaction with a product or service, its quality, durability, reliability, safety, or performance, requiring formal investigation and resolution according to established procedures.

BACKGROUND

The electric vehicle industry in China is the largest in the world, accounting for more than 70% of global production of electric vehicles (EVs) and 67% of global sales in 2024 and more than 2.62 million exports in 2025. In 2025, CAAM reported China had sold 16.49 million passenger electric vehicles, In 2024, 60% of EV sales were battery electric vehicles (BEVs) and 40% were plug-in hybrid electric vehicles (PHEVs). China also dominates the electric bus and light commercial vehicle market, reaching over 500,000 buses and recording new sales of 447,000 commercial EVs in 2023. In 2025, 51% of sales of vehicles in the automobile market in China were electric vehicles.

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SYNONYMS & ALIASES

  • Customer Feedback
  • Issue Report
  • Grievance
  • Dissatisfaction Report
  • Defect Report

USAGE NOTE

All complaints must be thoroughly investigated to identify root causes and prevent recurrence.

DEVELOPERS

Organizations developing technology related to Complaint.

  • Hexagon (ETQ)

    Hexagon's Manufacturing Intelligence division provides the ETQ Reliance platform, a comprehensive Quality Management System (QMS) for handling customer complaints, non-conformances, and implementing Corrective and Preventive Actions (CAPA) within industrial workflows.

  • MasterControl

    Provides cloud-based Quality Management System (QMS) software, widely used in regulated manufacturing industries like life sciences, to automate and manage quality processes, including customer complaint handling, deviations, and CAPA.

  • Veeva Systems

    Develops the Veeva Vault Quality Suite, a cloud-based QMS for the life sciences industry that unifies quality processes and documentation, including robust modules for managing complaints and other quality events.

  • Plex Systems (A Rockwell Automation Company)

    Offers a smart manufacturing platform (MES/ERP) with an integrated Quality Management System (QMS) that tracks and manages quality issues, including modules for problem control, non-conformance, and customer feedback.

  • SAP

    Provides enterprise resource planning (ERP) software with a Quality Management (QM) module used by manufacturers to manage quality notifications, which encompasses customer complaints, internal problem reports, and vendor issues.

  • Sparta Systems (A Honeywell Company)

    Develops TrackWise Digital, an enterprise quality management software (EQMS) that enables manufacturers to centralize and manage complaints, product non-conformances, and quality events in a single system.

  • Salesforce

    Develops the Salesforce Manufacturing Cloud, a CRM platform that helps manufacturers manage customer service cases. It provides tools to track customer complaints and integrate that feedback with sales and operations data.

  • iSight

    Provides case management software that helps organizations, including manufacturers, conduct investigations into complaints, misconduct, and other incidents, ensuring a standardized and compliant resolution process.

  • Cority (formerly IQS, Inc.)

    Offers an Enterprise Quality Management Software (EQMS) as part of its broader EHSQ platform, enabling manufacturers to centralize and streamline the management of complaints, audits, non-conformance, and corrective actions.

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