THE HITLIST
THE UNICORN HERD · $1B – $9.9B
NEW YORK, UNITED STATESFOUNDED 2014

Latch

$1.5Bpaper valuation

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// OVERVIEW

Latch spent a decade convincing landlords that doorknobs needed software subscriptions, raised $800 million to install smart locks in 500,000 apartment units, went public via SPAC at a $1.5 billion valuation in June 2021, and delisted from NASDAQ in October 2024 after the stock fell 99.8% and the company ran out of money to pay its bills.

// HQ

New York, United States

// STATUS

PRIVATE

// FOUNDED

2014

// TIER

The Unicorn Herd · $1B – $9.9B

// PRIMARY SECTOR

iot

// FOUNDERS

Luke SchoenfelderBrian JonesThomas Meyerhoffer

// FUNDING ROUNDS

// SECTORS SERVED

// TECHNOLOGY

Latch built IoT-enabled door locks with keyless entry through mobile apps, intercom systems with video verification, and cloud-based access management for apartment buildings. The technology worked adequately when installed correctly and maintained properly — two conditions that proved difficult to satisfy at scale in residential real estate.

// WOWLS ASSESSMENT

// THREAT LEVELZOMBIECORN
should be dead, kept alive by insider rounds

The SPAC boom of 2021 convinced investors that replacing physical keys with software was worth $1.5 billion — then reality demonstrated that hardware deployed in third-party buildings and maintained by undertrained property management staff generates support costs that subscription revenue cannot cover. Latch reported $47 million in revenue for 2023 against operating losses exceeding $100 million annually, burned through its IPO capital within three years, and faced delisting after its stock traded below $1 for more than 30 consecutive days. The company's October 2024 delisting followed a failed attempt to raise emergency capital and mounting complaints from landlords about device failures, security vulnerabilities, and residents locked out of their own apartments. Competitors like Brivo and Openpath serve the same market with less capital intensity by selling to commercial real estate where maintenance budgets are larger and tolerance for failure is lower.

// WHY WOWLS HUNTS THIS

A case study in why venture capital should not fund hardware businesses disguised as software platforms when the hardware lives in buildings you do not own and breaks in ways you cannot remotely fix. Latch raised $800 million and lost it all proving that smart locks are a feature not a company.

// VALUATION NOTE

Peak SPAC valuation of $1.5B in June 2021. Delisted October 2024 after stock fell below $0.03. Current equity value effectively zero.

VERDICT: ZOMBIECORN — THE COMPANY THAT CONVINCED LANDLORDS TO PAY RECURRING FEES FOR DOORKNOBS DISCOVERED THAT HARDWARE BREAKS AND SOFTWARE SUBSCRIPTIONS DO NOT PAY FOR SERVICE CALLS

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// LOADING INTEL…

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// SIMILAR TARGETS

// INTEL UPDATED: MAY 2026

// INTELLIGENCE DISCLAIMER: Assessments represent editorial opinion based on publicly available data including filings, press reports, and market data as of the date shown. Valuations are approximate. Not financial or investment advice.

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