// SECTOR DOSSIER
adtech Unicorns
Every adtech unicorn we track — 15 private companies valued $1B or more, tiered by paper valuation. Combined balance sheet myth: $1,787B.
TIER 1 // APEX TARGETS
The Hectacorns $100B+ · 3
TIER 2 // PRIORITY TARGETS
The Decacorns $10B – $99B · 3
TIER 3 // STANDING HORDE